a). Develop or refine communication documents, i.e. key messages, talking points, and briefing books.
b). Develop and prepare media kit, i.e. agenda, fact sheet, and press release.
c). Identify media and develop, distribute, and follow up media invitation (by phone and email). Key Performance Indicator (KPI) for the incoming of 70% from the total invitations. Event cost not included.
d). Supervise and manage media attendance on the D-day for max 40 Media.
e). Assist interview and door-stop sessions.
f). Follow-up pitching press release to attending and non attending media.
g). Project report and result, i.e PR value.