1. Develop or refine communication documents, i.e. key messages, talking points, and briefing books
2. Develop and prepare media kit, i.e fact sheet, and press release
3. Identify media and develop, distribute, and follow up media invitation (by phone and email) for max 40 journalist (KPI : 30 attendees)
4. Supervise and manage media attendance on the D-day
5. Assist interview and door-stop sessions
6. Follow-up pitching stories to attending and non attending media
7. Project report and result, i.e PR value